How much does a bad presentation cost?

In the photo, our partner and founder, Eduardo Sguario, who presents to people. They stare at him.

I'm sure you've done a lot of presentations in your life. And, of course, not all of them turned out as expected. After all, not everything is under our control.

However, what can we control? Can you deliver a high-impact presentation that engages and leaves the impact we expect? From the!

But let's take a step forward and understand the techniques behind a presentation that motivates and transforms the audience.

How much does a presentation cost?

Generally speaking, a presentation has a cost. Do you know why? Because it involves time. Preparation time and execution time.

Let me bring data.

According to some research, almost 50% of people spend more than 8 hours a week structuring their presentations; while almost 50% of people also spend around 4 hours a week in meetings. 

Time is money! That is, we cannot ignore the numbers.

Furthermore, a presentation can undermine our reputation and morale. If the presentation is good, we will leave very satisfied. If the opposite happens, we will be left shaken.

Besides, how many opportunities do we gain or lose when a presentation goes or doesn’t go as expected? Countless!

Considering these variables, how much does a presentation cost? It can cost a lot!

And a bad presentation?

It costs our reputation, morale, lost opportunities and time spent. Again, time is money!

In other words, it is no longer possible to say that presentations are mere presentations. At work, a presentation is like a door or a deal.

It can open or close. How you can fly or land in an emergency.

So, how to make a good presentation?

As for technical skills, it is simple to list some fundamental points for a successful presentation.

And let's start talking about structure:

  • More images than text;
  • Few slides, which summarize the content and have keywords;
  • Agenda: let your audience know in advance what will be talked about and how the subject will be approached;
  • Make more slides available for the main content;
  • Summarize what was presented at the end;
  • Close your presentation, it can be with your contact, an inspiring phrase or something that refers to the presentation. And here the sky of creativity is the limit!

What about behavior? Did you know that unspoken words have more impact than spoken words?

The psychology behind a high-impact presentation

What few people say is that behind each presentation there is a psychology involved, far beyond a technical skill to be acquired.

Psychology involves our mind, our behavior, breathing techniques and much more.

In fact, the skills of making good slides can even work. But without having a sense of behavior, the impact is small on the audience you want to engage.

In fact, people can see if we are insecure when we are presenting. And this, too, can disengage the public. Just like when nervousness hits.

So, the best part of a high-impact presentation is not entirely in the material or in the practice. It's about understanding yourself.

Because presenting is art. It's a stage.

It's like a business. And we know that to understand business, we need to understand human beings.

To understand how a high-impact presentation works, visit: our solutions.

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